Cosmetic Surgery - 1851 Words

Cosmetic Surgery on Teenagers Shirrena E. Perkins Course: COM/150 February 28, 2010 Grace Clausing Table of Contents †¢ Introduction †¢ Body and Mind Still Developing During Teenage Years †¢ Is It All Right To Seek Surgery With Unrealistic Expectations †¢ Regrets †¢ Legal or Illegal †¢ Conclusion Introduction A desire among teenagers to undergo cosmetic surgery has been on a rapid rise. This can mostly be contributed to these new reality television shows that now air on a weekly basis that they have become addicted to watching. The American Society of Plastic Surgeons (ASPS) (2010) stated, â€Å"More than 219,000 cosmetic procedures were performed on people†¦show more content†¦As previously mentioned, one may regret having surgery if the result of their appearance is not what he or she expected it to be. Larger breast may bring unwarranted attention, leaving her not feeling comfortable in her own body, as with Kate Birch-Davis, one of the interviewee’s for an article titled, Nip and UN-tuck: Why we regret our teenage cosmetic surgery. (Nicolas 2008). After her surgery she had begun covering up, especially at the gym or at work to avoid the male attention. After reaching maturity and fully understanding the ramifications of one’s choices, regret may set in which m ay spark another, different episode of self esteem issues that could have been avoided if the teenager would have waited to reach a higher level of maturity. Louise from Romford, Essex says now older and wiser that as a teen one is too young to make an important decision such as whether or not to have cosmetic surgery. (Nicolas 2008) With some regrets, disappointment may follow and because people are not able to predict the future, one does not know what affect cosmetic surgery will have on them. Deciding on cosmetic surgery during one’s teen years should not be met with an overnight thought. Decisions with such great importance should take a process of counseling for both, parent and child, and pre-operative informative and support groups. Legal or Illegal President electShow MoreRelatedCosmetic Plastic Surgery : Cosmetic Surgery994 Words   |  4 PagesOther failures related to cosmetic plastic surgery are often linked to the use of Botox. For instance, e all know or have seen this one person who has received an excess of Botox injections and ended up having unnaturally, protruding cheeks. Although using Botox is nonsurgical, it is still classified as cosmetic plastic surgery because it restrains our muscles from carrying out any movement. Many people believe that since this process does not involve cutting through a patient’s skin, it does entailRead MoreCosmetic Surgery : Surgery And Surgery2299 Words   |  10 PagesSydnee Mangette Cosmetic Surgery Beauty is in the eye of the beholder, but this statement is often ignored today. Beauty is very much valued in our society today, and to become more beautiful, people look to cosmetic surgery. There are two categories of cosmetic surgery: invasive and minimally invasive surgeries. Minimally invasive surgeries, like laser hair removal, are often called surface treatments. These procedures require little time and no cuts or actual surgery procedures are performedRead MoreCosmetic Surgery1251 Words   |  6 PagesThe Negative and Positive Effects of Cosmetic Surgery Are you considering cosmetic surgery? The numbers of individuals electing these surgeries are growing rapidly each year. Much of this rapid growth is because of advances in technology that have made plastic surgery techniques both safer and more affordable, as well as cutting down on recovery time. Cosmetic surgery improves body image and self-esteem and reconstructive surgery fixes irregularities such as hereditary disorders, birthRead MorePlastic Surgery : Cosmetic And Cosmetic Surgery879 Words   |  4 PagesI) Definition Cosmetic and plastic surgery According to the merriam-Webster website, plastic surgery is another common word for Cosmetic Surgery which means, in general, a type of operation to improve parts of the body. The medical term of Plastic Surgery comes from Greek in 1638. Cosmetic is a type of ornamental surgery which helps patients to reform and rebuild part or demonstrative of their body in order to embellish their appearance and be beautiful. The defect for that could be congenitalRead MoreCosmetic Surgery1507 Words   |  7 PagesShould cosmetic surgery be encouraged to the general public? Cosmetic surgery is defined as â€Å"any medical operation which is intended to improve a person’s appearance rather than their health† (Cambridge Dictionary, 2003, p.275). By definition, cosmetic surgery is a common practice used to modify the physical outlook of people, especially for women. This is definitely a luxury, which is not necessary to the public. Starting from the 20th century, however, cosmetic surgery is no longer a luxuryRead MoreEssay on Cosmetic Surgery1370 Words   |  6 PagesCosmetic Surgery Cosmetic surgery has been a growing fascination for many people over the last couple of decades. The public eye has been watching movie stars and rock stars enhance their looks by getting breast implants, nose jobs, lip jobs etc. In Gary Schaefer’s article, â€Å"Emerging From Stigma, Cosmetic Surgery Remaking Face of Japan† from the Edmonton Journal, we hear the story of a nineteen year old woman named Risa Arato. She had a makeover done on the prime time Japanese television showRead MoreCosmetic Surgery : Surgery And Surgery Essay1074 Words   |  5 PagesCosmetic surgery is unlikely to change your life; it just changes your outward appearance to others. Cosmetic surgery can be very successful, but it is not risk-free; even though laser cosmetic surgery poses fewer risks than invasive surgery. After selecting and meeting with physicians for your cosmetic surgery, you will have to pick the one that fits your budget and personality. As people grow older, certain th ings play a big role in making skin look wrinkly and old that cosmetic surgery cannotRead MoreEthics in Cosmetic Surgery1367 Words   |  6 Pagesaround the world are choosing to have cosmetic surgery. It seems to be an easy fix to problems that people perceive, even if the problems are natural, like breast size. In a sociological study done in the UK, the author found that â€Å"[T]o have breast implants requires a major medical procedure, but they are sold as a fashion accessory and the procedure is framed as a beauty treatment rather than an operation by those who sell it† (Taylor). While many cosmetic surgeries are fairly simple procedures, thereRead MorePlastic Surgery And Cosmetic Surgery1496 Words   |  6 PagesPlastic surgery has become an extremely popular trend throughout the past years of the American culture. There are many reasons why people get plastic surgery, however, our society is the first to judge an individual for getting a procedure done. The controve rsy regarding plastic surgery is extremely relevant and has received major attention through celebrities, television, and social media. However, many individuals are unaware that there is a difference between both plastic surgery and cosmetic surgeryRead MoreThe Beauty Of Cosmetic Surgery899 Words   |  4 Pagesartificial enhancement. The interest of celebrity is gazing at their body-parts, and it links the relationship between celebrity culture and cosmetic surgery. While there is a desire on being alike to the celebrity can achieve beauty, the demand of cosmetic surgery has increased in the society. As not many people could meet the standard of beauty, cosmetic surgery is the fastest way to obtain a perfect body and is generally accepted by the public nowadays. It allows the commodification of the body. Swami

Smallest Contribution Towards the Society Free Essays

How can we contribute towards our society in the smallest possible way? We are apes,copycatsof west in Culture,Fashion,Independence,Freedom. We as individuals need to understand our responsibility. Our youths have loved their dresses,became party animals,night owls have engaged live-in relationships. We will write a custom essay sample on Smallest Contribution Towards the Society or any similar topic only for you Order Now Teenagers can be seen flaunting in front of their comrades. But friends i would like to raise a question ain’t we trampling our freedom? Are we really behaving as human beings and not opportunist animals who encroach the shelters of others? In abroad no one makes parks,streets,pathways dirty by spitting,spilling left over drinksor beverages,chips wrappers,beverage cans etc. every Indian may be living in a small town,district,city,metro enjoys same menatility â€Å"keep your house clean† . If a person is living in a flat , they are not worried about the cleanliness of the space around stairs ,lift, outside their flat. If a person residing in a independent house they are not bothered about the street just following to their house ,opens stinking potholes. I want to cater attention of the so called civilised individuals busy discussing about politics ,technologies , duties , knowledge, when they themselves make the nation gardens ,streets deterrant by throwing away non-renewal plastic bags , banana peels disposable plats on the road. People blame goverment for not placing dustbins but what about places where scrap container are available but still we don’t realize our duty and dispose garbage not in place. we go for picnics , parties ,long drives to enjoy nature ,food and return home after having a blast leaving that place in a mess. It leaves me flabbergasted that the destination point or the road leading to it can remain so beautiful if we are not selfish and think of others and make it a point that we are not going to dispose any waste in open surroundings. We are 1. 2 billion why engage more people in maintaining or cleaning but to emphasize that large chunk of our population should be engaged in creation . We can have not only our homes clean but offices,markets,parks,colleges,,schools,temples,mosques,churches,railway stations,cinema halls/multiplexes,toilets etc. Only one thought of treating every public place as your own home and trying to keep that place clean for the next user can be real help for our society. A large amount of money to maintain public places can be saved if we show our concern and just dispose garbage at proper place allocated for it. Large amount of funds which are wasted in cleaning the clutter can be channelised and used for the upliftment of the under privileged,downtrodden. May lord convey this polite request of care and concern about others to all the citizens How to cite Smallest Contribution Towards the Society, Essay examples

INTERNET CENSORSHIP Essay Paper Example For Students

INTERNET CENSORSHIP Essay Paper Last October, congress passed and President Clinton signed into law a new sequel to the unconstitutional Communications Decency Act. This new Internet censorship bill, the Child Online Protection Act or COPA (a.k.a. CDA II), would establish criminal penalties for any commercial distribution of material deemed harmful to minors. Although I feel that this law will probably be overturned like CDA, it shows how determined some politicians are to ignore our constitutional rights to free speech and impose their own views of whats indecent and harmful to minors on others. I believe that the government should have no business imposing these unconstitutional laws. The laws themselves are way to vague, many avocates of Internet censorship laws are ignorant of what the Internet really is or how it works, laws like these wouldnt work, and there are many alternatives to government enforced laws to protect children that would be much less invasive. The bills for laws aimed at regulating the Internet for the sake of child safety are, in my opinion, extremely vague and broadsided. They give absolutely no definition of what should be considered obscene or harmful to minors. Definitions annexed on to them are extremely broadsided and could not only ban pornography but also things like information on AIDS and other sexually transmitted diseases, birth control, breast cancer, certain forms of artwork, and many other things that should never be considered obscene. However Internet censorship laws could potentially make it illegal to publish things like this on the Internet, and in being so vague, there is plenty of room for abuse of laws like these. Politicians could misuse these laws to ban things that they personally consider immoral or simply dont like even if they arent considered offensive to minors by most people, abridging our rights to free speech even further. Aside from the vagueness of these proposed laws, they could prove impossible to enforce. Many people who push laws like these are ignorant of how the Internet works or even what the Internet really is. Most of these people argue that web site content should be regulated like television stations regulate the content of their programs. However, the Internet is not a television. Unlike television, the Internet is almost completely baseless, no one company has complete control of whats online as opposed to a television station. And also unlike television, as well as most other forms of mass-media, its cheap and easy to run a web site as opposed to a television show or a newspaper, thus rendering anyone with an Internet connection, the right software and the know-how capable of publishing material on the Internet. Another thing often overlooked by the Censorship supporters is the fact that the Internet is a worldwide network. No US law could control the content of foreign web sites any m ore than that of foreign television stations or newspapers, and a foreign web site is just as accessible as a domestic one. There are numerous alternatives to government enforced laws to keep minors from accessing offensive sites on the Internet. At home, the computer should be kept in a generally high-traffic area of the house to make it easy to monitor a childs Internet usage. Another option, although I personally disagree with it, would be to install blocking software that would restrict access to sites that contain key words that would supposedly make the site offensive. Overall, I feel its the parents job to supervise a childs Internet access and not the Federal Governments. Of all the ways I feel that Internet censorship laws are wrong, the most important is the feeling that these kind of laws are a violation to our constitutional rights to free speech as stated in the First Amendment. The Internet is a new medium for free speech worldwide, and I think that it would be terribly ironic if the United States should be the first nation to pass laws restricting this, for the sake of inefficiently protecting minors from unproven damaging material.

The New Plant Manager Essays - Management, , Term Papers

Toby Butterfield worked for Montclair Company where he was an assistant plant manager at the Illinois plant. Butterfield was promoted and transferred to the Houston plant as plant manager. He was very ambitious and power oriented. Shortly into his stay he ordered budget cuts, increased production budget and dismissed workers who did not meet his standards. The Plant produced excellent results and within five months the plant was within its budget. Within two years, he was promoted to the New York home office, but when he left production dropped substantively below budget at the Houston plant. 1.Discuss the model of organizational behavior Butterfield used and the kind of organizational climate he created. Butterfield employs the Autocratic style of leadership. As indicated in the case, Butterfield was ambitious and some-what power-oriented; similarly, autocratic leaders depend on power. With this type of leadership, managers make as many decisions as possible and have the most authority and control over decision making. This is exactly what Butterfield did; his approach was to take control, make decisions and to use his authority to carry out his decisions. Butterfield believed that he knew what was best for the company and felt and acted in the sense that the obligation of the employees were to follow all orders give by him. He never consulted with the staff to get their input on what could have been done differently or could have assisted in increasing productivity. Butterfield went in and ordered them to cut budgets and increase productivity. Being a no-nonsense leader, Butterfield fired workers within two months; this showed that he was not concerned with the personal situations of the workers, but that his only concern was to increase productivity. He did whatever he needed to do to achieve this goal! This type of leadership appeared to tremendously decrease employee morale, the work environment became extremely tense and the workers did not like being ordered around. Because these employees disliked the tense and demanding environment or climate that Butterfield created workers began to resign. Generation Y workers are capable of self-direction and particularly dislike the autocratic leaders or managers; this is potentially a reason why some of the workers left. On the other hand, generation X workers may need this type of supervision and control. At this point my conclusion is that the workers that stayed probably needed the job and only because of the force and control Butterfield exerted, they were producing good results. 2.Discuss why productivity dropped when Butterfield left the Houston plant. The productivity dropped when Butterfield left the Houston plant. In my opinion this decrease in productivity was because the workers had already become dependent upon Butterfield demands. The employees no longer had a manager that controlled what was done and told them what and how to do it. They no longer had this direction and became lost. Every manager does not manager the same way and when Butterfield left the workers no longer had a powerful leader that used his authority to make all decisions. This may have left the workers in a lax state and due to their lack of motivation they did not push to meet production quotas. I also believe that the staff may have someone become relieved of the tense environment and felt as they worked extremely hard for the two years Butterfield was there and was overdue for a break. Considering that Butterfield was no longer there and they no long had such a strict environment, it allowed for them to slack off and work at a minimum pace. The workers clearly are not self-disciplined, self motivated employees. The workers that stayed appear as if they need an autocratic leader like Butterfield to drive them to perform at an acceptable level. 3.If you were Butterfield?s New York manager, what would you tell him about his approach? How might he respond? If I were Butterfield?s New York manager I would let him know that his performance was remarkable, however, the approach used is not always the best approach. Also, I would make it clear that I know his intentions were good. Even though the employees seem to obey the orders given or decisions implemented, it does not mean they liked them. In

Somali Child essays

Somali Child essays Advertisements have been used since the beginning of time as a strategy to promote products, ideas, and beliefs. They appear on television, at school and work, in newspapers and magazines and are heard on the radio. Advertising strategies and tactics change as peoples interests changes. Advertisements must appeal to the people in order for it to be effective. Successful advertisements are presented in such a way that persuades its audience to buy, do, or act on whatever is being promoted promoting. The advertisement of the Somali Child presents an emotional argument that is trying to persuade its audience to help the starving children in Somalia. The photograph of the Somali child is a picture of a little child that looks skinny, unhealthy, and dirty. The little boy is lying on the dirty ground covered in dust and dirt. Insects are crawling on the boy, which does not even seem to disturb him because it is such a frequent occurrence. One can see how skinny the boy is by looking at his arms. His arms are as skinny as sticks. The bracelet on his right wrist accentuates the skinniness because the bracelet is small, but his arms are a lot tinier. By seeing how skinny the little boy is, one can assume that this boy is unhealthy and in need for food. The creators intend for the audience to feel sorry for this specific child and all the other children in Somalia. Since there is only a picture and no words to promote the advertisement, one must draw the whole meaning from the photograph of the boy. When first looking at the picture one is drawn to the eyes of the child. The skinniness, dirtiness, and unhealthiness are noticed, but the glare of his eyes attracts one to them. It looks as though the boy is staring directly at the audience asking for help. The sadness of the Somali child's face makes one want to help him. Even though there are no words, the boy conveys the argument to the audience by the e...

Temperature Definition in Science

Temperature Definition in Science Temperature is an objective measurement of how hot or cold an object is. It can be measured with a thermometer or a calorimeter. It is a means of determining the internal energy contained within a given system. Because humans easily perceive the amount of heat and cold within an area, it is understandable that temperature is a feature of reality that we have a fairly intuitive grasp on. Consider that many of us have our first interaction with a thermometer in the context of medicine, when a doctor (or our parent) uses one to discern our temperature, as part of diagnosing an illness. Indeed, temperature is a critical concept in a wide variety of scientific disciplines, not just medicine. Heat Versus Temperature Temperature is different from heat, although the two concepts are linked. Temperature is a measure of the internal energy of a system, while heat is a measure of how energy is transferred from one system (or body) to another, or, how temperatures in one system are raised or lowered by interaction with another. This is roughly described by the kinetic theory, at least for gases and fluids. The kinetic theory explains that the greater the amount of heat is absorbed into a material, the more rapidly the atoms within that material begin to move, and, the faster atoms move, the more the temperature increases. As atoms begin to slow down their movement, the material becomes cooler. Things get a little more complicated for solids, of course, but thats the basic idea. Temperature Scales Several temperature scales exist. In the United States, the Fahrenheit temperature is most commonly used, though the International System of Units (SI unit) Centigrade (or Celsius) is used in most of the rest of the world. The Kelvin scale is used often in physics and is adjusted so that 0 degrees Kelvin is equal to absolute zero, which is, in theory, the coldest possible temperature and at which point all kinetic motion ceases. Measuring Temperature A traditional thermometer measures temperature by containing a fluid that expands at a known rate as it gets hotter and contracts as it gets cooler. As the temperature changes, the liquid within a contained tube moves along a scale on the device. As with much of modern science, we can look back to the ancients for the origins of the ideas about how to measure temperature back to the ancients. In the first century CE, the Greek philosopher and mathematician Hero (or Heron) of Alexandria (10–70 CE) wrote in his work Pneumatics about the relationship between temperature and the expansion of air. After the Gutenberg Press was invented, Heros book was published in Europe in 1575, its wider availability inspiring the creation of the earliest thermometers throughout the following century. Inventing the Thermometer The Italian astronomer Galileo  (1564–1642) was one of the first scientists recorded to have actually used a device that measured temperature, though it is unclear whether he actually built it himself or acquired the idea from someone else. He used a device called a thermoscope to measure the amount of heat and cold, at least as early as 1603. Throughout the 1600s, various scientists tried to create thermometers that measured temperature by a change of pressure within a contained measurement device. English physician Robert Fludd (1574–1637) built a thermoscope in 1638 that had a temperature scale built into the physical structure of the device, resulting in the first thermometer. Without any centralized system of measurement, each of these scientists developed their own measurement scales, and none of them really caught on until Dutch-German-Polish physicist and inventor  Daniel Gabriel Fahrenheit (1686–1736) built his in the early 1700s. He built a thermometer with alcohol in 1709, but it was really his mercury-based thermometer of 1714 that became the gold standard of temperature measurement. Edited by Anne Marie Helmenstine, Ph.D.

Professional athletes and celebrities as role models Essay

Professional athletes and celebrities as role models - Essay Example 1). As contended by Shaw, Whitehead and Giles, â€Å"celebrities are meaningful figures in the lives of young people in particular, and elicit a much more complex set of responses than simple imitation (577). In this regard, one is firmly convinced that people are able to discern who among the professional athletes and celebrities could be good models and who are anti-role models whose influence could lead those emulating them into significantly disastrous consequences; as such, not all professional athletes and celebrities are good role models who must be imitated and revered. In a study conducted by Read, the author focused on â€Å"ways in which the gendered social construction of the ‘popular girl’ infuses girls’ ideas as to their role models: those representing who they would like to be when they ‘grow up’† (Read 1). Apparently, Read discovered that â€Å"young boys were not likely to consider either their male or female teachers to be r ole models – favouring instead sports or TV stars or male relatives and friends of their family† (Read 5). ... The reasons for selecting these personalities as role models vary. For girls, the reasons range from appearance, accomplishments, and personality (Read). â€Å"Many of the girls who cited aspects of appearance as reasons for choosing particular role models chose celebrities, especially pop singers, as their role models, often (but not always) choosing singers of the same ethnicity as themselves† (Read 7). Likewise, it was contended that the disparities between selecting professional athletes for boys and celebrities for girls stem from this theoretical framework: â€Å"boys have traditionally displayed an active posture and girls, a passive one †¦ girls’ behaviour has historically included a focus on relational and intimacy work, nurturance and emotional supportiveness, and a concern with developing feminine allure† (Adler, Kless, and Adler 170). Regrettably, at very young ages, the development of role models was recognizably premised on external appearances and the image that is projected on the outer facade. There could be danger of emulating celebrities with hidden vices and unconventional behavior. In an article written by Shaw, Whitehead and Giles, the authors explored the contention that â€Å"negative roles models, celebrated in the press, lead to the heightened risk that young people will themselves engage in health risk behaviours such as drug use† (Shaw, Whitehead and Giles 575). Their study focused specifically on Amy Winehouse, a talented singer-songwriter with publicly known image of drug abuse (Shaw, Whitehead and Giles). The authors cited a study written by Boon and Lomore study which disclosed that â€Å"the majority of participants claimed that their idols had a

Identify any internal control weakness Essay Example | Topics and Well Written Essays - 250 words

Identify any internal control weakness - Essay Example allowing the currently approved credit customers to continue their credit orders until they stop patronizing the company, allowing bankrupt/delinquent customers to future credit purchases. The internal control should include ageing of accounts receivable as basis for preventing delinquent/bankrupt customers from future credit purchases (Rittenberg, 2011). Third, the company uses external shipping entity creating a higher risk of sending the wrong item types or wrong number of items shipped. The company should send an employee to the external shipping company to inspect and ensure the right item types and quantities are shipped to the customers (Rittenberg, 2011). Fourth, taking orders through the internet (chat orders) or through phone calls increases the risks of errors or frauds. The customers may deny they called up or chatted through the internet with the company to order the items received by the customers. The better internal control is to use the signed order document from the customers as basis for shipping the customers’ ordered items (Rittenberg,

The mysterious goings on surrounding Dr Jekyll and the evil Mr Hyde Essay Example for Free

The mysterious goings on surrounding Dr Jekyll and the evil Mr Hyde Essay Dr Jekyll and Mr Hyde is set in Victorian times, where the well-respected lawyer Utterson investigates the mysterious goings on surrounding his good friend Dr Jekyll and the evil Mr Hyde. The book was written in 1886 and therefore contains many theories around in Victorian times such as physiognomy. This is when people believed physical appearance could define a criminal type character. This is evident throughout the book due to the description of Hyde and also of more civilised characters. The idea of original sin is perhaps watered down in Dr Jekyll and Mr Hyde by introducing the idea of drugs to bring out evil characteristics in one person. The setting of Dr Jekyll and Mr Hyde is set in Victorian London. Stevenson uses clear descriptions of misty nights and a night under the face of the fogged city moon, which give an impression of evil and mystery to the story long before it has truly begun. Dr. Jekyll and Mr. Hyde is at one point mentioned as very cool and a little damp, and full of premature twilight. This is a first hand example of the split personality coming through, the darkness showing through too early, damp, a total opposite to the respectable setting of Victorian London. Many people in Victorian times believed in the theory of physiognomy, however, Golding also makes some symbolic use of appearances. In Lord of the Flies Jack and Ralph first met when the conch is blown. Jack leading the choir is described as tall, thin and bony: his hair was red His face was crumpled and freckled, and ugly without silliness this gives the idea that Jack looks evil. His red hair and black overalls can be associated with the colour of the devil and the colour of death / destructions. The use of physiognomy in Dr Jekyll and Mr Hyde is very obvious, especially in the descriptions of Hyde. Many different characters give across description of Hyde as a little man who was stumping along and to further demonstrate Hyde as an evil character, he is often described using reference to animals, as in the line Hyde shrank back with a hissing intake of breath. Although often Dr. Jekyll and Mr. Hyde seems to be a light-hearted tale of mystery and intrigue, Stevenson takes great pains to show that the evil Mr. Hyde is very deadly. There is certainly nothing comical about the trampling of the little girl on the street corner. Dr Jekyll and Mr Hyde does not use much biblical reference, although very much like Adam Eve who ate the forbidden fruit to gain knowledge, Lanyons desire for knowledge used his hardship resulting in his death, that I must die and yet I shall die incredulous. Stevenson also did not introduce much allegory although the themes portrayed in the novel can be related to modern times. The obvious parallel to issues nowadays is the use of drugs. Stevenson uses the drugs to all Dr Jekyll to change into Mr Hyde, and his dependency on Hyde may be compared to a drug addiction. The line I could stop whenever I want is used in Jekylls defence but in reality (like many addicts) they are not in control. The elements of symbolism in Dr Jekyll and Mr Hyde also seem to be much smaller than in Lord of the Flies. The home and laboratory of Dr Jekyll are on opposite sides of the spectrum. His home is seen as respectable and upright. This is shown in the lines the hall, when they entered it, was brightly lighted up; the fire was built high. His laboratory in comparison is described to be rundown and filthy. Both Dr Jekylls home and laboratory are joined together, but look like very separate buildings. This represents the characters of Dr Jekyll and Mr Hyde, who stemmed from the same person but have completely different appearances. The windows to Dr Jekylls laboratory are enclosed with iron bars. These bars mean Jekyll is literally and symbolically imprisoned. The iron bars literally enclose the windows and the Victorian community confine Dr Jekyll to only revealing his respectable side. Yet Stevensons story doesnt have a happy ending. Jekyll is able to admit that after a few months of experimenting with Hyde, eventually the little mans demands became increasingly extreme, seeking more and more power. Soon Jekyll has no control over Hyde, who appears by himself whenever Jekyll dozes off to sleep. He admits, I was slowly losing hold of my original and better self, and becoming slowly incorporated with my second and worse. Finally Hyde causes Jekyll to commit the ultimate act of self-destruction: suicide. Dr Jekyll and Mr Hyde contains both the 1st and 3rd person, which gives both an overview of events and more in-depth personal thoughts into the main story. The two types are narration are shown in the overall narration of the story which is in 3rd person, and in Lanyon and Jekylls letters, where the type of narration turns to 1st person, I saw what I saw, I heard what I heard. The use of two types of narration could be related to their being two characters who were at one time connected (Jekyll and Hyde). Both books have major relevance in contemporary times, and can be linked to recent events. Similar to Lord of the Flies and the actions of the boys, in the news lately stories have been published about young boys brutally murdering others. A prime example is the Jamie Bulgar case where two young boys murdered a two year old. Dr Jekyll and Mr Hyde, can be related to scientific attempts, such as cloning and genetic engineering, as they have yet unknown consequences, just as Dr Jekyll did not understand how the drugs he took would affect him. Also hypocrisy is a part of contemporary life. Many people behave in one way in public but another elsewhere. This is also brought out in the novel as Dr Jekyll was forced by civilisation to act differently in public and this caused him to experiment with drugs, (therefore separating his two sides making it easy to act respectively at all times. Dr Jekyll and Mr Hyde and Lord of the flies have similar themes although written in two largely different times. They also relate closely to current themes suggesting that some ideas are consistent over time. The themes of good and evil and the relation to original sin are demonstrated within both novels suggesting that each individual has the opportunity to be both good and evil. This is best in Dr Jekyll and Mr Hyde as the same person splits his personalities, which allows it to be both good and fully evil at different times. In Lord of the Flies this is shown in a different way, by using children as the main characters. In this way, it uses the readers preconception that children are innocent and are not born evil, but can become so.

Augustine St. Clare of Uncle Toms Cabin by Harriet Beecher Stowe Essay

   Harriet Beecher Stowe's Uncle Tom's Cabin leaves little room for interpretation of the author's moral point of view.   Yet, there remains one big moral question that is not as easily answered. This is the question of the character of Augustine St. Clare--a man who espouses great ideals on the evils of slavery,   yet continues to hold his own slaves.   Is he a hero because of his   beliefs or a villain because of his actions?   And just how important is this question to understanding and responding to the novel, as a whole?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If St. Clare were a minor character, showing up in just a chapter or two, as another stereotype, i.e. the southern slaveholder who doesn't like slavery, he could almost be dismissed as just another interesting element, one more point of view, on the issue of slavery.   But St. Clare dominates over one third of this book--his speeches are Stowe's mouthpiece for her abolitionist politics.   He and his moral ambiguity cannot be dismissed.   In many ways, St. Clare is at the very center of this book.   Not just literally and chronologically, but morally.   Josephine Donovan calls St. Clare, "one of the most interesting characters in the novel" (79).   Elizabeth Ammons goes even further and calls him "the most tortured white man in the book" (175).   Here is a man who knows what is right and wrong, has the power to do something about it, but does not.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In many ways, St. Clare is like Thomas Jefferson, a man who spoke out for freedom, who espoused many ideals and even publicly criticized the institution of slavery, but continued to hold all of his slaves up until his death.   Jefferson... ...  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Uncle Tom's Cabin."   Criticism 31.4 (Fall 1989):   383-400. Lang, Amy Schrager.   "Slavery and Sentimentalism:   The Strange Career of   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Augustine St. Clare."   Women's Studies 12.1 (1986):   31-54. Railton, Stephen.   "Mothers, Husbands, and Uncle Tom."   The Georgia   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Review   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   38.1 (Spring 1984):   129-144. Stowe, Harriet Beecher.   A Key to Uncle Tom's Cabin:   Presenting the   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Original Facts and Documents upon which the Story Is Founded.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   London:   Thomas Bosworth, 215 Regent Street, 1853. Stowe, Harriet Beecher.   Uncle Tom's Cabin; or, Life Among the Lowly.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Anthology of American Literature:   Volume I:   Colonial through   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Romantic.   Ed. George McMichael.   New York:   Macmillan Publishing,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1993.   1735-2052.   

Environmental impacts Essay

Environmental impacts of fuel utilization include critical issues such as resource and pollutant issues. The analysis on quantifying the extent should include greenhouse gas emissions and its effect to the environment. Worldwide, the demand for biofuels has been increasing dramatically. With the fast depleting fossil fuels, current initiatives to attain energy sufficiency and sustainability is being pursued with biofuels as one of the alternatives, Moreover, the utilization of alternative fuels is being proposed to address current environmental issues on global warming. Studies on biofuels, specifically bioethanol and biodiesel showed promising results in reducing GHG emissions and in turn create a positive impact on the environment. Given the increasing demand for biofuels, benefits brought about by its utilization is expected to be significant specifically on the reduction of greenhouse gas emissions. While there are issues on land use and energy balance for biofuels, extensive research should be conducted in order to identify the most viable biofuel feedstock as well as other aspects in its production and utilization. Introduction Biofuel refers to fuels made from biomass and primarily used for motive, thermal and power generation. The earliest experiences in combustion were with the utilization of solid biofuels for domestic needs. Later, liquid biofuels became equally valuable energy resources. Years before the discovery of petroleum, ethanol was already being used as lamp fuel. By 1860, distilleries in the United States of America produced at least 90 million gallons of alcohol per year for lighting. Vegetable oils were also found to be good home heating oils and engine fuels for stationary power systems. Rudolf Diesel has originally invented the diesel engine to run on vegetable oil specifically from peanut. Samuel Morey developed an engine that ran on ethanol and turpentine as early as 1826. Nikolaus Otto, the German inventor who is best known for his development of a modern internal combustion engine, used ethanol as the fuel in one of his engines in the year 1860. Henry Ford’s first automobile was fuelled by pure ethanol. He also fabricated the first flexible fuel vehicle (Model T in 1903) which is fuelled by either gasoline or ethanol or by a mixture of both. Cars and other vehicles, however, begun running on cheap crude oil or petroleum as soon as reserves were discovered in the United States of America. Nevertheless, biofuels remained important energy resources competing with imported oil in countries such as Germany and Great Britain up to the close of World War II. Biodiesel Biodiesel, classified as a renewable and biodegradable diesel fuel which is produced thru extraction of natural fats and oils. It can substantially reduce green house gas emission due to its low sulfur content. It is now commonly used in various parts of the world. Biodiesel can replace petroleum diesel in both the transport and non-transport applications. A shift in the utilization of alternative energy resources (including alternative fuels) will change the total demand for biodiesel as well as the level of utilization in specific applications. Bioethanol â€Å"Bioethanol is a high-octane, water-free alcohol produced from the fermentation of sugar or other converted biomass. In its purest form it is a colorless clear liquid with mild characteristic odor that boils at 78oC and freezes at 112oC† (www. doe. gov. ph). Ethanol burns more cleanly because it contains oxygen and has a high octane number, hence less carbon monoxide emissions and averts premature detonation. It burns slightly cooler, extending engine life, and promotes higher volumetric efficiency of the engine, thus, increases power. Adding ethanol to gasoline â€Å"oxygenates† the fuel so that it burns with less emissions. Most modern gasoline vehicles could operate on pure ethanol with a few basic engine modifications. â€Å"A 10% blend requires no engine modification while making a contribution to reducing emissions. Anything more than 10% requires engine modification† (www. doe. gov. ph). The other commercial blends are E15 (U. S. A. ), E20 (Brazil), E85 (Sweden and Minnesota), and E100 (used with 4% water in Brazil and Argentina). Fuel ethanol is primarily used for land transport as alternative to gasoline in spark-ignition engines. Other Biofuels The potentials of other alcohols such as methanol, propanol and butanol can be exhaustively explored for very specific future applications that can further increase the total amount of biofuel substitute to conventional fossil and fossil derived fuels. Methanol produced from biomass is not economically competitive at present. There is, however, an interesting possibility as alternative to hydrogen as fuel. Propanol and butanol can be produced by the action of microorganisms and enzymes. Butanol, particularly, is produced by fermentation in a process that can be modified for high net enegy gains. It has sufficiently similar characteristics with gasoline fuel such that there is high probability that it can be burned pure in existing commercial engines without modification and without any difficulty. There are other important biofuels such as biogas, charcoal, producer gas, etc. They can be processed and utilized in accordance with the provisions of existing laws, rules, regulations and standards. Studies are conducted in order that these important biofuels can be integrated into the biofuels program in a package for both energy and socio-economic objectives. Other First Generation Biofuels The most common First Generation Biofuel is biogas which is a product of anaerobic digestion of organic materials an example of which is methane from wastes. Both the gas and digestate can be used as fuel. The utilization is usually site specific because of the environmental implications of production. A number of big commercial farms are producing and using biogas from wastes for process heating and the generation of supplementary power. Another first generation biofuel is Charcoal which is the product of the carbonization of hydrocarbon materials including wastes. Producer gas is from the gasification of hydrocarbon feedstock. In the late seventies, this fuel was utilized as engine fuel. The gas was generated from small wood chips fed into a reactor mounted unto the vehicle. Second-generation Biofuels â€Å"Second generation biofuels are those from lignocellulosic biomass feedstock using advanced technical processes. Being currently developed are: BioHydrogen, Bio- dimethylether (Bio-DME), Biomethanol, dimethylfuran (DMF), High Temperature Upgrading (HTU) diesel, Fischer-Tropsch diesel, Mixed Alcohols† (http://www. export. gov). Biofuels, A Preferred Energy Source The earliest experiences in combustion were with the utilization of solid biofuels for domestic needs. Later, liquid biofuels became equally valuable energy resources. In the aftermath of the war, abundance of cheap crude oil from the Middle East brought about the reduced interest in biofuels. The oil crises of 1973 and 1979, however, brought about urgent need for extenders and substitutes, temporarily focusing attention on the indigenous and renewable biofuels. In view of the rising prices (Figure 1) as well as the uncertainty of supply of crude oil and the increasing greenhouse gas emissions, it is time for a major shift in the energy mix towards the use of cleaner indigenous renewable energy in the interest of energy security, the economy and the environment. The start of the present decade ushered in the realization that the era of cheap fossil fuels, particularly petroleum, is drawing to a close. Figure 2 shows the historical and projected petroleum contribution to the world energy mix. The rising oil prices shall persist not only because of depletion of reserves but also because of the continuing political instability in the Middle East. Developing countries shall soon find it difficult to compete for access. There is also the matter of worsening green house gas emissions from excessive burning of fossil fuels. Continuing dependence on crude oil, therefore, is disadvantageous in terms of national security, the economy and the environment. Figure 3 shows the projected greenhouse gases emissions from developed and developing countries based on historical human and natural emissions. In view of the rising prices as well as the uncertainty of supply of crude oil and the increasing greenhouse gas emissions, it is time for a major shift in the energy mix towards the use of cleaner indigenous renewable energy in the interest of energy security, the economy and the environment.

Effect on the Economy Essay

Francis Mr. Joseph English 12 26 November 2012 War: Effect on Economy War has influenced economic history profoundly across time and space. Winners of wars have shaped economic institutions and trade patterns. Wars have influenced technological developments. Above all, recurring war has drained wealth, disrupted markets, and depressed economical growth. Wars are expensive (in money and other resources), destructive (of capital and human capital), and disruptive (of trade, resource availability, labor management). Large wars make up severe shocks to the economies of participating countries. Despite some positive aspects of short-term stimulation and long-term destruction and rebuilding, war generally impedes economic development and undermines wealth. Several specific economic effects of war recur across historical eras and locales. Next inflation, the most consistent short-term economic effect of war is to push up prices, and consequently to reduce living standards. This war-induced inflation was described in ancient China by the strategist Sun Tzu: â€Å"Where the army is, prices are high; when prices raise the wealth of the people is exhausted† (Tzu Sun, c. 00 BCE) His advice was to keep wars short and have the money in hand before assembling an army. Paying for wars is a central problem for states (see War Finance). This was especially true in early modern Europe (fifteenth to eighteenth centuries), when war relied heavily on mercenary forces. The king of Spain was advised that waging war required three things – money, money, and more money. Spain and Portugal imported silver and gold from America to pay for armies, but in such large quantities that the value of these metals eventually eroded. One way governments pay for war is to raise taxes (which in turn reduces civilian spending and investment). U. S. revolutionary Thomas Paine warned in 1787 that â€Å"war †¦ has but one thing certain, and that is to increase taxes. † Another way to pay for war is to borrow money, which increases government debt, but war-related debts can drive states into bankruptcy as they did to Spain in 1557 and 1596. A third way to fund war is to print more currency, which fuels inflation. Inflation thus often acts as an indirect ax on a national economy to finance war. Industrial warfare, and especially the two World Wars, created inflationary pressures across large economies. Increasingly, governments mobilized entire societies for war – conscripting labor, bidding up prices in markets for natural resources and industrial goods, and diverting capital and technology from civilian to military applications. World War I caused ruinous inflation as participants broke from the gold standard and issued currency freely. Inflation also accompanied the U. S. Civil War, World War II, and the Vietnam War, among others. War-induced inflation, although strongest in war zones, extends to distant belligerents, such as the United States in the World Wars, and, in major wars, even to neutral countries, owing to trade disruption and scarcities. Present-day wars continue to fuel inflation and drive currencies towards worthlessness. In Angola’s civil war (1975-2002), for example, the government currency became so useless that an alternative â€Å"hard† currency – bottles of beer – came to replace it in many daily transactions. In addition to draining money and resources from participants’ economies, most wars create zones of intense destruction of capital such as farms, factories, and cities. These effects severely depress economic output. The famine and plague that accompanied the Thirty Years’ War (1618-48) killed as much as one-third of Germany’s population, as mercenaries plundered civilians and civilians became mercenaries to try to survive. World War I reduced French production by nearly half, starved hundreds of thousands of Germans to death, and led to more than a decade of lower Soviet output. One estimate put World War I’s total cost at $400 billion – five times the value of everything in France and Belgium at the time. Battle casualties, war-induced epidemics, and other demographic disruptions have far-reaching effects. World War I contributed to the 1918 influenza epidemic that killed millions. Military forces in East Africa may have sparked the outbreak of what became a global AIDS epidemic. Quincy Wright estimates that â€Å"at least 10 percent of deaths in modern civilization can be attributed directly or indirectly to war† (Wright, 1942). The U. S. â€Å"baby boom† after World War II continues decades later to shape economic policy debates ranging from school budgets to social security. Wars also temporarily shake up gender relations (among other demographic variables), as when men leave home and women take war jobs to replenish the labor force, as in the Soviet Union, Britain, and the United States during World War II. Countries that can fight wars beyond their borders avoid the most costly destruction (though not the other costs of war). For example, the Dutch towards the end of the Thirty Years’ War, the British during the Napoleonic Wars, the Japanese in World War I, and the Americans in both World Wars enjoyed this relative insulation from war’s destruction, which meanwhile weakened their economic rivals. Also, just as wars’ costs and outcomes affect economic conditions and evolution, so too do economic conditions and evolution affect war. Causality runs in both directions. For example, Dutch economic strengths in the early 17th century allowed fast and cheap production of ships, including warships. The resulting naval military advantage in turn supported Dutch long-distance trade. The wealth derived from that trade, in turn, let the Netherlands pay and train a professional standing army, which successfully sheltered the Netherlands from the ruinous Thirty Years’ War. This protection in turn let the Dutch expand their share of world trade at the expense of war-scarred rivals. Thus the evolutions of warfare and of world economic history are intertwined. War is the proximal cause of the recurring inflationary spikes that demarcate 50-year â€Å"Kondratieff waves† in the world economy. Those waves themselves continue to be controversial. However, they may have some predictive value to the extent they clarify the historical relationships between war and military spending on the one hand, and inflation and economic growth on the other. The 1990s mainly followed a predicted long-wave phase of sustained low inflation, renewed growth, and reduced great-power military conflict. If this pattern were to continue, the coming decade would see continued strong growth but new upward pressures on military spending and conflict, eventually leading to a new bout of inflation in the great-power economies. Since scholars do not agree on the mechanism or even the existence of long economic waves, however, such projections are of more academic than practical interest. The relationship between military spending and economic growth has also generated controversy. Despite its pump-priming potential in specific circumstances, as during the 1930s, military spending generally acts to slow economic growth, since it diverts capital and labor from more productive investment (such as in roads, schools, or basic research). During the Cold War, high ilitary spending contributed (among other causes) to the economic stagnation of the Soviet Union and the collapse of North Korea, whereas low military spending relative to GDP contributed to Japan’s growth and innovation. During the 1990s, as real military spending worldwide fell by about one-third, the United States and others reaped a â€Å"peace dividend† in sustained expansion. However, effects of military spending are long-term, and sh arp reductions do not bring quick relief, as Russia’s experience since 1991 demonstrates. The global North-South divide – a stark feature of the world economy – is exacerbated by war. The dozens of wars currently in progress worldwide form an arc from the Andes through Africa to the Middle East and Caucasus, to South and Southeast Asia. In some of the world’s poorest countries, such as Sudan and Afghanistan, endemic warfare impedes economic development and produces grinding poverty, which in turn intensifies conflicts and fuels warfare. To conclude, you have read about the good and bad things of war effects on the economy. War has drained wealth, disrupted markets, and depressed economical growth. But, the winners of these wars often were rewarded from these wars. War is bad overall; I feel that war should be the last option for any country. Works Cited Washigntonsblog. â€Å"Proof that war is bad for the economy. † 24 Feb. 2012. < http://www. washingtonsblog. com/2012/02/debunking-the-myth-that-war-is-good-for-the-economy-once-and-for-all. html>. Symonds, Peter. â€Å"US wages over war†. 7 Oct. 2012. < http://www. globalresearch. ca/us-wages-economic-war-on-iran/5307485. > < http://www. joshuagoldstein. com/jgeconhi. htm. > <upsky2. triod. com/science/economics/waraffectseconomy. html. > <Www, joshuagoldstein. com/igeconhi. htm. >

What Makes a Credible Documentary Essay Example

What Makes a Credible Documentary Essay Example What Makes a Credible Documentary Essay What Makes a Credible Documentary Essay A documentary is successful when it is able to combine both the appearance of historically accurate elements and present believable situations through a false lens, leading the audience to question the reality of what they are seeing. The genre of documentary aims to present a convincing story through the use of credible documentary tactics to portray a fictional documentary. Every documentary depends on its viewers believing its premise. The illusion of believability is most often either confirmed or destroyed by the credits. Frequently the audience first learns the people on the screen were actors, and that they have fallen prey to the thick veil of believability that documentary films are so able to portray. To capture the audiences trust directors of documentary films apply many of the tactics and conventions documentaries serve to leave the audience questioning the reality and believability of what they view in the theatre and at home. Documentaries inspire an awareness of being that one has not previously experienced. The film urges the spectator to reevaluate not only ones breadth of knowledge but also puts forward the message that the documentary is actually made to talk about and the real truth from a person who is not involved with the message. Documentary film is a broad category of visual expression that is based on the attempt, in one fashion or another, to document reality. Although documentary film originally referred to movies shot on film stock, it has subsequently expanded to include video and digital productions that can be either direct-to-video or made for a television series. Documentary, as it applies here, works to identify a filmmaking practice, a cinematic tradition, and mode of audience reception that is continually evolving and is without clear boundaries. The nature of documentary films has changed in the past 20 years from the cinema verity tradition. Landmark films such as The Thin Blue Line by Errol Morris incorporated stylized re-enactments, and Michael Moores Roger and Me placed far more interpretive control with the director. Indeed, the commercial success of these documentaries may derive from this narrative shift in the documentary form, leading some critics to question whether such films can truly be called documentaries; critics sometimes refer to these works as mondo films or docu-ganda. However, directorial manipulation of documentary subjects has been noted since the work of Flaherty, and may be endemic to the form. The recent success of the documentary genre, and the advent of DVDs, has made documentaries financially viable even without a cinema release. Yet funding for documentary film production remains elusive and within the past decade the largest exhibition opportunities have emerged from within the broadcast market, making filmmakers beholden to the tastes and influences of the broadcasters who have become their largest funding source. Modern documentaries have some overlap with television forms, with the development of reality television that occasionally verges on the documentary but more often veers to the fictional or staged. The making-of documentary shows how a movie or a computer game was produced. Usually made for promotional purposes, it is closer to an advertisement than a classic documentary. Modern lightweight digital video cameras and computer-based editing have greatly aided documentary makers, as has the dramatic drop in equipment prices. With more visualization effects and bolder directors on the rise, its future holds a firm ground in context to modern cinema.

Uses, Meanings, and Examples of Que in French

Uses, Meanings, and Examples of Que in French The French word que, which contracts to qu in front of a vowel or mute h, has numerous uses and meanings. This summary includes links to detailed information on each use of que. Comparative and superlative adverb Il est plus grand que moi - He is taller than I. Conjunction Je pense que tu as raison - I think that youre right. Conjunctive phrases Je lai fait parce que javais faim - I did it because I was hungry. Exclamative adverb Que tu es grand! - Youre so tall! Indefinite relative pronoun Ce que jaime, cest laventure - What I love is adventure. Indirect commands Que le bonheur vous sourie - May happiness smile upon you. Interrogative phrase Est-ce que tu es prà ªt? - Are you ready? Interrogative pronoun Que veux-tu? - What do you want? Negative adverb Je nai que 10 euros - I only have ten euros. Relative pronoun Jai perdu le livre que tu mas achetà © - I lost the book that you bought me. Que the Conjunction When the French word  que  is used as a conjunction, it is equivalent to that:   Ã‚  Ã‚  Je pense quil a raison  Ã‚  Ã‚  I think (that) he is right  Ã‚  Ã‚  Nous espà ©rons que tu seras l  Ã‚  Ã‚  We hope (that) youll be there  Ã‚  Ã‚  Cest dommage quil ne soit pas prà ªt  Ã‚  Ã‚  Its too bad (that) hes not ready Note that that is optional in English, but  que  cannot be omitted. With verbs of wanting followed by  que, the French structure is the same as the above, but the English translation uses an infinitive:   Ã‚  Ã‚  Il veut quelle nous aide  Ã‚  Ã‚  He wants her to help us  Ã‚  Ã‚  Jaimerais que tu sois l  Ã‚  Ã‚  I would like (for) you to be there Que  can be used to repeat a previously-stated  conjunction  (like  comme,  quand, or  si) or  conjunctive phrase:   Ã‚  Ã‚  Comme tu es l et que ton frà ¨re ne lest pas†¦Ã‚  Ã‚  Ã‚  Since youre here and (since) your brother isnt†¦Ã‚  Ã‚  Ã‚  Je lui ai tà ©là ©phonà © quand jà ©tais rentrà © et que javais fait mes devoirs  Ã‚  Ã‚  I called him when I got home and (when) Id done my homework  Ã‚  Ã‚  Si jai de largent et que mes parents sont daccord, jirai en France lannà ©e prochaine  Ã‚  Ã‚  If I have money and (if) my parents agree, I will go to France next year  Ã‚  Ã‚  Pour que tu comprennes la situation et que tu sois laise†¦Ã‚  Ã‚  Ã‚  So that you understand the situation and (so that) you feel comfortable†¦Ã¢â‚¬â€¹ Que  can begin a clause and be followed by the subjunctive, with various meanings:​ Que   whether:   Ã‚  Ã‚  Tu le feras, que tu le veuilles ou non  Ã‚  Ã‚  Youll do it whether you want to or not  Ã‚  Ã‚  Que tu viennes ou que tu ne viennes pas, à §a mest à ©gal  Ã‚  Ã‚  Whether you come or not, I dont care Que   so that:   Ã‚  Ã‚  Fais tes devoirs, quon puisse sortir  Ã‚  Ã‚  Do your homework so that we can go out  Ã‚  Ã‚  Tà ©là ©phone-lui, quil sache oà ¹ nous rejoindre  Ã‚  Ã‚  Call him, so that he knows where to meet us Que   when:   Ã‚  Ã‚  Nous venions de manger quil a tà ©là ©phonà ©Ã‚  Ã‚  Ã‚  We had just eaten when he called  Ã‚  Ã‚  Je travaillais depuis seulement une heure quil y a eu un exercice dà ©vacuation  Ã‚  Ã‚  I had been working for only an hour when there was a fire drill​ Que  Ã‚  third person order:   Ã‚  Ã‚  Quil pleuve!  Ã‚  Ã‚  Let / May it rain!  Ã‚  Ã‚  Quelle me laisse tranquille!  Ã‚  Ã‚  I wish she would leave me alone! Que  can be used to emphasize  oui  or  non: Que oui!  - Yes indeed! Certainly! You bet!Que non!  - No way! Certainly not! Not at all! Que  can represent something that was just said: Que tu crois!  (informal)  Thats what you think!Que je le fais tout seul? Cest absurde!(You think) I should do it all alone? Thats absurd! Que  can be used instead of  inversion  with direct speech and certain adverbs:  «Donne-le-moi!  » quil me dit (me dit-il)Give it to me! he saidPeut-à ªtre quil sera l (Peut-à ªtre sera-t-il l)Perhaps he will be there

Csr and mcdonalds Essay Example | Topics and Well Written Essays - 1750 words

Csr and mcdonalds - Essay Example As a corollary of the above job enrichment and enlargement policies and programs were initiated with a view to encouraging and motivating the staff to accept new challenges. For instance employee welfare practices though were not many, could be seen to a certain extent in some of the surveyed restaurants. Absenteeism and labor turnover figures were low. In fact labor turnover figures were high only among crew members because most of them were college undergraduates doing a stint to cover up tuition fees. Most probably customer harassment could have contributed to the above average labor turnover figures among the crew members at McDonalds restaurants in Leicester in particular and elsewhere in general. McDonald's pay is based on performance and the monetary incentives are intended to encourage employees to perform better in the jobs and employees might require non-monetary incentives too to remain their current jobs in the long run whilst reducing the degree of turnover. Thus the pay rates determination criteria at McDonald's are essentially determined by evaluation techniques of the HRM Department. For example employees at these restaurants were given a selected array of monetary and non-monetary incentives with the hope that the well trained and skilled employees would not leave their jobs at least in the short run. While HRM related aspects of the retention strategy was focused on employee welfare, there was much less focus on the long term organizational capability building measures to retain employees. The best example of this inadequacy can be found in the fact that the whole staff at McDonald's takes customer harassments for granted.This research study has found a significa nt amount of positive correlation between McDonald's HRM strategy and productivity gains though the extent to which such gains can be attributed to HRM strategy isn't clear. In the first instance as suggested in the Literature Review, the theoretical perspectives on motivation and performance have taken a new turn with greater emphasis on Strategic HRM. Secondly cultural diversity of the workforce at McDonald's requires such SHRM practices to be aligned with international trends. Thus as borne out by the majority of responses to the questionnaire performance related pay at McDonald's would have a positive impact on employee motivation and the Company would try to maximize their incentives. However it has been identified as the most desirable policy to achieve organizational goals and survive in the long run. McDonald's success in Leicester could be attributed to well managed labor relations and good motivation policies in order to encourages greater participation of the employees in the decision making process of the company. Next those four McDonalds restaurants in Leicester along with the other three have not displayed any noteworthy divergence from the theoretical and conceptual contingency framework of analysis applied here as illustrated in the McDonald's approach to CSR. For example all McDonald's restaurants place equal emphasis on animal welfare, education, environment, people, quality and safety and Ronald McDonald's House Charities (RMHC). The connected success factors - sustainable supply chain, nutrition and well being,

Annotated Bibliography Research Paper Example | Topics and Well Written Essays - 750 words - 1

Annotated Bibliography - Research Paper Example A correlation is demonstrated between pollution and areas with high population density coupled with low green spaces. They present a short, mid and long term strategy to improve the environment. It is suggested that the high cost of land in worst affected areas necessitates creative solutions such as roof gardens. A mid to long term strategy of conserving existing green spaces and developing new areas is suggested. It is also suggested that biodiversity be introduced by planting appropriate species to address specific ecological conditions and create planned connections between fragmented green areas to create larger overall interconnected units. In this paper, Ketabi gives suggestions to implement sustainable urban development in the Tajrish area of Tehran with economic, social and environmental dimensions. Ketabi places these suggestions in perspective by identifying the current environmental and urban state of the city which is regarded among of the most polluted in the world. Through data, fast population growth and continued extensive use of old vehicles are identified as prime causes of pollution. Tajrish district, which is one of the fastest growing suburbs of the city, suffers from unplanned growth. The bus terminal is a major source of pollution as is the large number of cars going to central Tehran. Ketabi suggests that the mass transit subway connection to Tajrish be completed early to reduce the traffic and pollution burden and also explains other suggestions for traffic management. In addition, the old prized cultural heritage of this area is being destroyed by fast and unregulated construction. It is suggested that campaign must be run to educate the area’s inhabitants about its heritage, parts of the old city be revived, and architectural heritage be preserved aesthetically. Lutfi and Koohsari investigate the spatial variation in accessibility to public spaces in a selected area, zone 6, of Tehran and

Common Difficulties Encountered in Academic Writing Essay

Common Difficulties Encountered in Academic Writing - Essay Example For me, writing can be really difficult at times because the act itself is solitary. It comes from within us. We concentrate on planning and thinking on how to transform our complex thoughts into an organized written text. For instance, when I write argumentative essays, there are abstract concepts that I need to explain using my own words and this makes writing difficult for me. Sometimes, I would find myself staring at a blank paper for hours because I do not know how to start the topic I am working. I would have difficulty in coming up with solid arguments for my essay topic. Even though I have read a lot about the theme of the essay, I still have trouble translating what I have read into writing. Worse, when I get to start writing, I would it difficult to end the topic. It is as if I am going nowhere when I start my writing task. Moreover, in the middle of the work, I would get distracted because sometimes I would be confused in grammatical rules especially when I construct complex sentences. Also, the rules in punctuation and spelling would confuse me a lot, especially when I would try to write longer sentences. Indeed, I am very conscious of all the technicalities in grammar, punctuation, and vocabulary when I start to write. However, amidst all these difficulties I encountered in writing, I have remained patient in re-writing and editing my drafts to come up with a presentable essay. I have learned that there are methods that would make writing easier for beginning writer and that is to have a plan. In this class, I have learned the process of pre-writing, writing, revising, and editing in order to get my essays done. Prewriting would mean that I have to jot down all the ideas I have, regardless of my ideas are correct or not. Writing an outline would then help me in organizing my thoughts and ideas.

The Decisive Role Of Humour In Advertising English Language Essay

The Decisive Role Of Humour In Advertising English Language Essay Humour plays a decisive role in our daily life and it is also a subject of interest of numerous disciplines such as linguistics, popular culture, psychology, mass communications, marketing and some others. The discussion of what humour is can be traced back to Aristotle and Plato. The complexity of this phenomenon has been an intrigue for many researches. Humor is a universal human activity found among all cultures and throughout all of recorded history (Alden, Hoyer, and Lee 1993). Humour is widely used in advertising as a form of communication in order to persuade customers to purchase products and services since it is generally believed among advertisers that making us laugh will encourage positive thoughts and feelings toward their products and brands and put us in a receptive mood for their sales messages (Beard 2008: 2). Cook said that advertising is always a handy and useful mirror if we want to reflect on the way we behave socially (Cook 1992:5). However, the use of humour in advertising remains very controversial as its presence in advertising can cause both positive and negative effects. Response to a humorous ad can be different as individuals have different sense of humour. Therefore humour is very individual and subjective but at the same time it is universal. According to Raskin responding to humor is part of human behavior, ability, or competence, other parts of which comprise such important social and psychological manifestations of Homo sapiens as language, morality, logic, faith, etc. Just as all of those, humor may be described as partly natural and partly acquired (Raskin 1985: 2). Throughout its history there were many attempts to define humour but none of the definitions accounts for all its possible types thus underlying its complexity. Humour can be broadly identified as a form of communication in which a created stimulus may act to provide pleasure for an audience (Gulas and Weinberger 2006: 95). Attardo states that linguists, psychologists, and anthropologists have taken humor to be an all-encompassing category, covering any event or object that elicits laughter, amuses, or is felt to be funny (Attardo 1994:4). It is very important to distinguish between humour and laughter as humour has been often identified with laughter  [1]  which seems to be wrong as humour a mental phenomenon while laughter is rather a neurophysiological reaction to it. 1.2 Aim and scope The objective of this thesis is to contribute to further understanding of one of the numerous strategies employed by advertisers, namely humour. However, this thesis does not set out to provide a theoretical framework for humour in spite of the fact that the following chapters make frequent reference to the academic and scientific literature. The overall aim of the study is not only to provide a better understanding of humour in print advertising and give an insight into different linguistic theories of humour as well as its different types but also to describe different linguistic features which advertisers use to incorporate humour and illustrate this by means of empirical material gathered from a variety of sources. Under this point humour will be divided into two groups: pun-based humour and non-pun humour. We deal with pun humour when the advertiser uses elements of language to create new meanings that result in humour. My supposition is that this is the type of humour which mos t often occurs in print advertising. In this regard such linguistic devices will be described as polysemy, homonymy, idiomatic expressions, neologisms and nonce formations, and antonyms. However this would be just mere identification of a certain type of humour in advertising and its enabling factors. Therefore the extent of the study is to look how different types of humour vary across different products and services advertised in magazines. Since it is generally believed that the best media suited to the use of humour are radio and TV, lots of studies exploring the use of humour and its effectiveness were conducted mostly in this field. Therefore this thesis is focused on the advertisements presented in print media and does not feature ads that appear on the television, radio, internet, and cinema. There has always been a great debate over whether humorous print advertisements work and of course there is no need to say that they do. We just have to remember that humour print invol ves a more intimate relationship. Graham Warsop, the only creative director to have judged the big four international advertising awards, once said: Print humour gets someone to smile inwardly rather than outwardly (Aitchison 2004:). This states again that not everybody will laugh at the same things. It should be noted that headline and body copy of an advertisement will not be the crucial means of attraction since most advertisements are humorous only due to the interplay of text and image. The picture often functions as an eye-catcher in the ad whereas its meaning differs from the meaning of the text. Cook considers pictures to be a part of advertising discourse as they are used to convey a central idea in the ad (Cook 2003:6). Thus, both pictures and headlines will be seen as equivalent and will be considered together as their interplay contributes to the overall meaning of the text.  [2]  Advertising in its turn will be seen in the thesis as a communication process. 1.3 Outline As shown in the table of contents, this thesis consists of five chapters. Chapter One is the introduction in which the purpose and the research questions are stated. It starts by providing a background of the subject of the thesis, and then moves on to description of material and methods and ends by introducing the advertising terminology. Chapter Two is dedicated to a more detailed delimitation of the concept of humour, with an overview of the major humour theories which are necessary for introducing the operational definition of humour that will be used in this study. Chapter Three presents humour types. It discusses numerous existing taxonomies of humour types and offers a new classification which subdivides humour types into two main groups: pun based humour vs. non pun humour. The structure of this chapter is centered on this taxonomy with the corresponding analysis of the advertisements. Chapter Four is a research part of the thesis which analyzes the incidence of the identifie d humour types across various products and services and presents the collected empirical data as well as the results and findings. Chapter Five functions as a summing-up in which the research questions are answered and the conclusions are drawn. A bibliography and appendix will conclude the thesis. 1.4 Material and Method As stated above this thesis is focused on the advertisements presented in print media and does not feature ads that appear on the television, radio, internet, and cinema. The selected material consists of a total of sixty two humorous advertisements chosen from the range of around two hundred English-speaking magazines published between the years 2006 and 2010. Popular lifestyle magazines have been mainly used as they are directed toward a general audience and have a high content of ads which advertise a wide range of products and service. I used so wide range of magazines because one and the same ad have been found in numerous magazines as well as in different issues of one and the same magazine. For this thesis I have mainly used such glossy magazines as Cosmopolitan, Marie Claire, In Touch, Chat, OK, In Style, Self, The Economist and some others. No gender issues will be put forward in this thesis as well as no differentiation will be made between humour in British and US magazine s as it would give this thesis a whole new dimension. As a first step in the selection procedure, I looked for any ads that displayed humorous context. The selection was relatively wide as this resulted in around 100 ads which I considered to be humorous. It should be noted that when browsing through numerous magazines it is very difficult to determine whether the ad is humorous or not as certain subjectivity is always involved into the process of decision making. That is why the subjectivity is inevitable. Despite the fact that such procedure of selection is often employed by many researches, I tried to avoid making decisions without consideration of opposing opinions and different points of view. For this purpose one interview was conducted the aim of which was to exclude prevailed subjectivity in my selective procedure and to explore two basic questions: which advertisements will be still considered as humorous according to the interviewees and how they will determine the type of humour in case the ad proves to be humorous. A remark should be made under this point that anyway it will be to a certain degree the so called unilateral decision as in the long run it is me who decided which ads would be included and which would be left out. It is also worth of mentioning that the interview is not the main purpose of this study and that is why its presence in the thesis will be limited by the short description of its procedure and results. Coming back to the interview procedure, it should be noted that the interview was conducted in a small group consisted of twelve participants. The length of the interview was two hours. Around one hundred fifty different ads were presented to the participants chosen on the assumption that all of them were humorous. In order to ensure that the results would not be biased, the participants were not informed about this fact as well they did not know what the study was exactly about. The participants were asked to have a look at each advertisement and to determine whether they consider it to be interesting or boring, creative or not creative and humorous or non-humorous. The two supplement questions besides the question about the presence or absence of humour in the ad were introduced only with the purpose of trying to avoid some potential disadvantages which are directly connected with an interview. This is the so called participant reflexivity, which means that the person being intervi ewed (interviewee) tells the interviewer only what s/he wants to hear. Then, since many people often expect from a humorous ad to make them burst into laughing and such an attitude would bias the results of the interview I decided to ask them to rate (in case they think the advertisement is humorous) how humorous it was on a five-point-scale. Rating an advertisement as 5 meant that they considered it to be very humorous, 3 indicated that it was a moderate representative of humorousness whereas 1 suggested that it was a very poor example of a humorous ad and should be probably excluded from the list. The results drawn after the evaluation of twelve questionnaires were surprisingly consistent. The agreement was particularly high for the identification of the given advertisements to be humorous or non-humorous. As for rating is concerned the results were not similar, better to say they were very inconsistent and that proves again that humour is always being judged individually and subj ectively. After that all the ads were sorted out to determine which ads would be fruitful for a qualitative analysis. The advertisements which were considered by most of the participants as not humorous at all were excluded from the list of candidates for future analysis. 1.5 Advertising terminology No need to say that advertising hat its own terminology. I am not going to list all the terms you can find in the field of advertising. Thus, the terminology will be limited to a few terms which are frequently used in this thesis. I will follow Cooks definitions which he presents in his Discourse of Advertising (2003). According to him Headline Phrase(s) found at the top of an ad. Caption Phrases (s) found in close proximity to an image. Body copy A piece of smaller text, often containing the main (or copy) information. . CHAPTER 2. THEORETICAL BACKGROUND 2.1 Introduction As was mentioned in the introduction, humour is by no means homogenous. Since there is no general acceptance in classifying humour, there is no ideal theory of humour which can cover all its factors and embrace all its peculiarities. Most of the existing humour theories are mixed and it seems to be impossible to incorporate such a huge phenomenon as humour into a single integrated theory. As a starting point it can be asserted that humour is triggered by particular mechanisms (Spotts, 1987). Spotts states that these mechanisms can be grouped into three main categories: the cognitive theory, superiority theory, and the relief theory (Spotts et al. 1997:20). The chapter that follows is dedicated to some of the main threads of the theories of humour that have emerged although it is important to notice that not all humour theories ever proposed will be presented in it and it will not be attempted to make a comprehensive survey of all these ideas. Only those theories will be discussed which play a significant role for working out an operational definition of humour for this thesis. 2.2 Incongruity and Incongruity-Resolution Theory Incongruity can be called in other words inconsistency or contradiction. The incongruity theory goes back to Francis Hutchesons Reflections Upon Laughter published in 1750. Later on it was revisited and represented by Kant, Schopenhauer and Kierkegaard. Incongruity theories are considered to be cognitive in their nature. This is the group of theories which dominates humour research. According to McGhee (1979) humour is as reaction to incongruity and he defined incongruity as the relationship between components of an object, event, idea, social expectation and so forth. When the arrangement for the constituent element of an event is incompatible with the normal or expected pattern, the event is perceived as incongruous. The existing theories of incongruity have a difference based on the question whether incongruity is a necessary condition for humour to be produced and if yes, whether it is sufficient or probably there are other conditions needed to cause humour. Based on this fact tw o schools of thought about incongruity theories appeared: the so called one-stage incongruity theories and two-stage incongruity-resolution theories. One-stage incongruity theorists like many representatives of some psychological theories propose that we often laugh when we see or hear something unexpected. In terms of this theory it can be said that we cognitively process (or think about) the message in a single stage that includes three parts interruption (whats that?), perceptual contrast (theres something incongruous and unexpected here!), and playful confusion (whats it mean) (Speck, 1987:7). Other theorists like Jerry Suls and Thomas Schultz, the opponents of the two-stage incongruity resolution theory, postulate that it is not sufficient for a message to be funny by itself and they insist on the overlapping of meanings of the incongruous parts and on the presence of a second stage, namely the resolution of the incongruity. Incongruity becomes stronger only when it follows a resolution process and is understood and accepted by its audience (Gulas and Weinberger 2006: 23à ¢Ã¢â€š ¬Ã‚ 26). Attardo considered incongruity theories to be cognitive in their nature and were often associated with linguistic theories of humour. To summarize the ideas, it can be added that incongruity theory is based on the idea of a contrast between two overlapping scripts whereas incongruity-resolution theory requires the presence of two stages: incongruity as derivation from expectation and incongruity understood in resolution which in its turn results in amusement. Incongruity is seen by many researches as a humour type. I prefer to see it as a condition needed to produce humour. 2.3 Superiority Theory The second branch of the main humour theories is presented by theories of superiority. These theories have gone by lots of names such as disparagement, criticism, hostility, aggression, malice, degradation, and derision. This group of humour theories is based on the ideas of Aristotle, Quintillian, Plato, and later Thomas Hobbes (seventeenth century) and it is directly connected with the social function of humour which cannot be said about the incongruity theories which consider humour as an individual phenomenon. Superiority theory is a theory of mockery. In terms of this theory humour is pointed against something or somebody thus making us to believe that something or somebody is superior to somebody else. In other words we laugh from feelings of superiority over other people, from suddaine Glory arising from suddaine Conception of some Eminency in our selves, by Comparison with the Infirmityes of others, or with our owne formerly (Critcheley, 2002: 3). It is suggested that people joke about things that make them feel unsure and/or uncomfortable as a way of releasing feelings of tensions (Gulas and Weinberger 2006: 28). 2.4 Release Theories Release theories as well as superiority theories have numerous names such as arousal theory  [3]  , freedom theory  [4]  , and tension-release theory  [5]  . This group of theories describes how people respond emotionally to humour. It was put forward by Herbert Spencer in the nineteenth century but it was better explained and thus it is better known from Freuds analysis of humorous utterances given in his book Jokes and Their Relation to the Unconscious (1905). Freud proposed that jokes provide us with a release from the constant need to repress our natural aggressive and sexual desires, and are thus experienced as pleasurable. Like dreams, jokes come from the unconscious, bur are first transformed into less explicit forms, thereby providing a socially acceptable way of breaking taboos (Ventola, Guijarro 2009: 79). The release theory has rather to do with the physiological function of humour. It is based on the notion of homeostasis, which means that humans regulate their inner environment on the physiological level in order to ensure certain stability in response to strain, tension, and anxiety. Morreall (1983) talks about the biological function of laughter and insists on the possibility of coexistence of relief theory with other theories discussed above: incongruity (relief through resolution) and superiority (relief through triumph.  [6]   2.5 Linguistic Theories of Humour Since all the existing theories of humour are based on the notion of incongruity there is no theory about which it can be definitely said that it is a purely linguistic one. Linguistic in this case is rather a conditional name. Nevertheless, the first step into this direction was put forward by Raskin, who suggested a script-based semantic theory developed for verbal humour. Viktor Raskins Script-Based Semantic Theory of Humour was presented in his book Semantic Mechanisms of Humor (1985) which was a great contribution to all of the humour theories ever proposed and a first attempt to describe humour from a linguistic perspective. Raskin set his goal as following: Ideally, a linguistic theory of humour should determine and formulate and the necessary and sufficient linguistic conditions for the text to be funny (Raskin, 1985: 47). The script-based semantic theory of humour was designed as a neutral theory which takes in account all the three theories discussed above. According to Raskins theory, verbal or written communication is considered to be a joke if the text is fully compatible with two different but at the same time opposite scripts. Script in this case presents a large chunk of semantic information. This is the main hypothesis of his theory: A text can be characterized as a single-joke-carrying text if both of the conditions are satisfied. i) Th e text is compatible, fully or in part, with two different scripts ii) The two scripts with which the text is compatible are opposite in a special sense (à ¢Ã¢â€š ¬Ã‚ ¦). The two scripts with which the text is compatible are said to overlap fully or in part on this text (Raskin 1985: 99). Raskin introduces the notion of the trigger or a punch-line, which switches the listener from one script to another thus creating the joke (Raskin, 1985: 36). Raskins theory can be interpreted within the terms of incongruity ­-resolution school of humour. Although his theory was primarily developed for verbal humour it proves to be effective for many types of humorous advertising, both for verbal and for visual. It should be noted that there is also a revisited version of the SSTH called The General Theory of Verbal Humour (GTVH). This theory was a result of collaboration of Raskin and Attardo. The main aim of the GTVH was to broaden the scope of Raskins SSTH in order to apply it to any humorous text.  [7]  Attardo comments about it as following: Whereas the SSTH was a semantic theory of humor, the GTVH is a linguistic theory at large that is, it includes other areas of linguistics as well, including, most notably, textual linguistics, the theory of narrativity, and pragmatics (Attardo 1994: 222). Attardo postulates that resolution does not exclude the presence of incongruity; they coexist and accompany each other so that any humorous text will contain an element of incongruity and an element of resolution (Attardo 1994: 144). 2.5.2 Operational Definition An operational definition of humour will have to encompass all the above listed theories as all of them are important for the analysis of the advertisements in this thesis. Under this point I would fully agree with Raskin when he said that à ¢Ã¢â€š ¬Ã‚ ¦ the incongruity-based theories make a statement about the stimulus; the superiority theories characterize the relations or attitudes between the speaker and the hearer; and the release/relief theories comment on the feelings and psychology of the hearer only. (Raskin 1985: 40) The operational definition of a humorous advertisement will be worked out in terms of Raskins SSTH. The question arises why no I do not follow the GTVH. There are reasons for that. First, the GTVH adopted the main hypothesis of the SSTH. Second, the broadenings introduced, are not of much importance for a current analysis. The third reason is that the GTVH is still under development and not all the problematic issues have been resolved yet. So the advertisement will be considered to be humorous if it fulfills the following conditions: the advertisement has two overlapping scripts which cause the incongruity these two scripts are in the opposite relation to each other. The first condition alone would not be enough for the advertisement to be humorous as the overlapping of two scripts may have a non-funny text as a result as well. CHAPTER 3. HUMOUR TYPES 3.1 Introduction Since there is no universal definition of humour, there are many ways to classify it and there is no universally accepted classification of humour types. Taxonomies of humour types are very different and not homogeneous. There have been many attempts to classify humour according to different criteria. Kelly and Solomon (1975), for example, classified humour according to techniques used in order to produce humorous effect and presented seven types such as a pun, an understatement, a joke, something ludicrous, satire, irony and humorous intent whereas Goldstein and McGhee talked about three types: nonsense, sexual and aggressive. An overview of some main classifications is presented in Table 2  [8]  , which proves the fact that the typologies of humour types are diverse and mixed as well as terminology used for different types of humour: à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ (Raskin) The classification of humour types presented in this thesis is based on the taxonomy offered by Catanescu and Tom (2001) which in its turn used Reicks practitioner-oriented classification system as a basis. Catanescu and Tom adopted five types from this classification and added two new types which resulted in seven following humour types: comparison, personification, exaggeration, pun, sarcasm, silliness, and surprise. As the study they conducted was not only devoted to homour in print advertising, not all humour types presented in their taxonomy could be included into classification for this thesis. Thus, such category as surprise had to be left out despite several examples of using this technique in a print advertisement which could be found during the analysis of selected material. The reason for that was the fact that the operational definition did not work with this humour type as some other mechanisms were involved in such advertisements which were beyond the current analysis. To avoid the mixture of devices, types and techniques about which Raskin spoke, all these types were divided into two main categories, namely pun humour and non-pun humour each of them was subdivided into several sub categories. In such a way polysemy, homonymy, nonce-formations and idiomatic expressions fell under the category of pun humour and such types as comparison, personification, exaggeration, sarcasm and silliness under the category of non-pun humour correspondently. The goals of this chapter are: a) to introduce some definitions of a pun to frame the discussion, b) to give an insight into some types of pun taxonomies, c) to develop pun taxonomy for the current analysis and to describe the nature of the linguistic phenomena involved in puns illustrating it with the help of gathered material, d) to offer a taxonomy of non-pun humour taking into account the occurrence of each type in the advertisements collected from the magazines. 3.2 Oh! Thats a pun and I didnt mean it  [9]   Before talking about pun-based humour it seems to be of great importance to determine what will be understood under pun. Puns are said to be the most common basis for humour.  [10]  The management of humorous language is largely a matter of devising transfers the transfer from set to set, from scale to scale, from layer to layer, until the happy conclusion of a double vision is achieved. At the heart of this process of continual and multiple transference, an important process aping the shiftiness of thought itself, is the apparently frivolous device of pun; word-play is the lure, the spinning toy that draws up the lurking and fishy meaning. We take punning for a tawdry and facetious thing, one of the less profound forms of humour, but that is the prejudice of our time; a pun may be profoundly serious, or charged with pathos (Nash 1985: 137). As mentioned in the introduction, my supposition is that pun is the type of humour which most often occurs in print advertising despite qui te the opposite points of view when puns were criticized for their frustrating ambiguity and for representing a simple and less sophisticated form of humour. That is why many advertisers prefer not to include puns into advertisements believing that they have a low intellectual status. Nash defends the pun against such accusations offering his own list of puns and insisting on the fact that puns are common in the language of journalism (Nash 1985: 137). Sherzer provides another argument in defense of puns in advertising stating that puns are higly appropriate for advertising as they deliver two meanings for the price of one (Sherzer 1985). The same opinion shares Redfern: Advertising space is costly. Economy is essential, and puns are highly economical (two meanings for the price of one word or phrase), and in fact much more of a labour-saving device than many of the products they seek to promote. (à ¢Ã¢â€š ¬Ã‚ ¦) Since the fundamental message of all advertising is known to everyone in advance, there is a need for diversification. Wordplay, with its distortions, bifurcations and re-creations, introduces variety and refreshment into saturation. Puns, the devious ones, are a way round those rather stuffy rules of the advertising watchdogs: adverts should be legal, decent and true. A recipe for mass-producted boredom. The words of adverts are double-talk, necessarily. If adverts told only the verifiable truth, they would be pedantic and tedious. And so they have to approximate; they have to say one thing and suggest another. Obliqueness is all. So why not make a virtue out of necessity, and a silk purse out of a sows ear? (Redfern 1982: 130-131). Redfern asserts that puns are well suited for advertising as they are usually delivered with the requisite ambivalent mixture of false apology and only too real aggression (Redfern 1982:275). Definitions of pun as well as definitions of humour vary greatly from researcher to researcher. Freud considered puns to be the lowest form calling them cheapest stating that they can be formed with the least effort.  [11]  Walter Redfern (1984) devoted a whole book to pun in which he said that pun can make an individual. (à ¢Ã¢â€š ¬Ã‚ ¦) It can ruin lazy expectations; subvert the nature of language and thought (Redfern 1984: ). Sherzer defined it as a form of speech play in which a word or phrase unexpectedly and simultaneously combines two unrelated meanings (Sherzer 1978: 336). This the point (the presence of two senses) on which all linguistic and non-linguistic analyses agree. Following the rules of the incongruity-resolution theory a phenomenon of pun can be defined as two meanings incongruously combined in one and the same sentence. These two meanings cause ambiguity due to which a conflict arises between the two senses which is subsequently resolved by the surprising punchline (Ross 1998:8). Following the operational definition of a humorous advertisement, a pun-based humorous ad has to fulfill the following conditions: two meanings have to be semantically incompatible, i.e. opposed. This is the so called deliberate ambiguity in a pun which creates the incongruity. Then it must be followed by resolution leading to humorous interpretation. 3.3 Pun taxonomy There are numerous taxonomies of puns witch essentially differ from each other. Attardo criticized these taxonomies and attempts to explain the phenomenon of pun through its taxonomy. He tried to build the taxonomy of the taxonomies and distinguished four major types of pun classifications, namely: taxonomies by linguistic phenomenon, by linguistic structure, by phonemic distance, and eclectic (Attardo 1994: 112). Tanaka distinguished four categories of puns in advertising: nonsense puns, contextual puns, puns with sexual innuendo, and puns with two communicated meanings (Tanaka 1994: 64-80). I will keep to taxonomy based on linguistic phenomena as it is the most relevant one for this thesis. Taxonomies based o